Bao Cao Chu Map

DASHBOARD TONG QUAN

Tong Doanh Thu

3.493K

quan + xe NGT + SF

Doanh Thu Quan

3.143K

32 don — 65 to bun

XE Ngo Gia Tu

350K

~8 to, thu TTM

🍜 To Bun 625

/68 KPI → thieu 3

Hoa Von GD1

73/86

thieu 13 to

Binh Quan/Don

98.2K

32 don quan

🛵 ShopeeFood

490K / 9 to

6 don, phi app ~44K

🔴 Lo He Thong

-545K/ngay

~-16.4M/thang

SO SANH 5 NGAY GAN NHAT

Ngay	Doanh thu	To bun	Don	Xe NGT	Xu huong
14/07 (T2)	3.416K	66	44	~385K	On dinh
15/07 (T3)	3.353K	61	46	~843K	-1.8%
16/07 (T4)	2.414K	~50	31	~388K	-28%
17/07 (T5)	3.470K	70	44	915K	+44%
18/07 (T6)	3.143K	65	32	350K	-9.4%

Giam nhe sau ngay dot bien 17/07 (-327K, -9.4%). So don giam manh tu 44 → 32 (-27%). Xe NGT giam sau tu 915K → 350K. Tuan nay bien dong lon.

DOANH THU THEO KHUNG GIO (QUAN)

50K

7-9h

594K

9-11h

915K

11-13h

534K

13-17h

396K

17-19h

654K

19-22h

Khung gio	Doanh thu	Don	TB/don	Danh gia
07-09h	50K	1	50K	Qua thap
09-11h	594K	6	99K	Sang tot
11-13h	915K	7	131K	GIO VANG
13-17h	534K	7	76K	Chieu TB
17-19h	396K	3	132K	It don
19-22h	654K	8	82K	Manh #2

11-13h chiem 29% doanh thu. 07-09h chi 1 don (50K) — sang som rat yeu. 17-19h co TB/don cao nhat (132K) nhung chi 3 don — khach mua nhieu nhung it khach.

🥩 BUN BO — TO CHINH 625

San pham	SL	Doanh thu	% DT
BBH Truyen Thong (To)	30	1.188K	37.6%
BBH Day Du (To)	20	1.000K	31.6%
BBH Bap Bo Tai Lan (To)	9	450K	14.2%
BBH Dac Biet (To)	6	360K	11.4%
🍜 Tong To Bun	65	2.998K	94.8%

KPI 68 to → thieu 3. Truyen Thong chiem 46% so to (30/65). Day Du 31%. Ca 2 dong nay chiem 78% to ban ra.

🥢 TOPPING & 🥤 NUOC GIAI KHAT

San pham	SL	Doanh thu	% DT
🥢 TOPPING
Cha Hue (Cay)	7	35K	1.1%
Mo Noi (Chen)	2	19K	0.6%
Tong Topping	9	54K	1.7%
🥤 NUOC GIAI KHAT
Tra Da (Ly)	31	62K	2.0%
Nuoc Sam (Chai)	4	48K	1.5%
Tong Nuoc	35	110K	3.5%
TONG CONG (109 SP)	109	3.162K	100%

XE CC NGO GIA TU

Khoan	Gia tri	Ghi chu
Thu TTM000012	+350.000d	Mr Dinh — ~8 to (~44K/to)
Chi CTM000142	-10.000d	Chi Ngo Gia Tu
Lai rong Xe NGT	340.000d	~8 to \| THIEU 10 to KPI

⚠️ Xe NGT hom nay cham — chi 350K (~8 to), thieu 10 to so voi KPI 18. So voi 17/07 (915K, 21 to) la giam manh (-62%). Cuoi tuan thuong tang nhung hom nay lai giam.

CO CAU THANH TOAN (QUAN)

Kenh	Don	Doanh thu	%
Tien Mat	13	1.188K	38%
Chuyen Khoan	19	1.955K	62%
Tong	32	3.143K	100%

CK ap dao 62% — xu huong on dinh. ShopeeFood: 6 don, 9 to, 490K gross (phi apps ~44K). Trong do 1 don TTHD002174 (65K goc → 46K sau phi) da duoc ghi nhan qua CK.

CHI PHI CHI TIET — 18/07

Ma phieu	So tien	Noi dung	Nguoi nhan
CNH000132	1.320.000d	CM . Chi Thit	CM DINH
CNH000133	2.400.000d	CM . Chi Thit	CM DINH
CNH000134	1.253.000d	CM . Chi Thit	Huan CM
CTM000142	10.000d	Chi Ngo Gia Tu	—
Tong Chi	4.983.000d	CK 4.973K + TM 10K

Chi thit 4.973K — muc trung binh. Chi NGT 10K — khong dang ke.

LO/LAI HE THONG — 18/07

Khoan	625 CMT8	Xe NGT	Tong
Doanh thu thuc	3.143K	350K	3.493K
CP co dinh/ngay	1.751K	426K	2.177K
LNG (to × gia)	1.671K	190K	1.861K
Tong chi phi	3.422K	616K	4.038K
Lai / Lo	-279K	-266K	-545K

LO ~545K/NGAY 🔴

Neu cu ban the nay → he thong lo ~16.4 trieu/thang. Tang 6 lan so voi 17/07 (chi lo 91K). Nguyen nhan: DT giam 892K nhung CP gan nhu khong doi.

NHAN DINH & DE XUAT

🔴 LO NANG: -545K/ngay — canh bao do!
625 lo 279K + Xe NGT lo 266K. So voi 17/07 (gan hoa von -91K), hom nay lo nang gap 6 lan. Nguyen nhan chinh: DT giam 892K (3.470 → 3.143K quan, 915 → 350K xe). Neu tinh ca SF 490K gross (~446K sau phi) van chua du bu dap.

⚠️ 625: 65/68 to → thieu 3 to KPI
So don giam manh 44 → 32 (-27%) du so to chi giam 5 to. TB/don tang 79K → 98K — khach mua nhieu hon nhung it khach hon. Can xem lai luong khach: tai sao vang khach giua thu 6 cuoi tuan?

🔴 Xe NGT: 350K ~8 to — thieu 10 to!
Sau ngay dot bien 915K (17/07) → tut xuong 350K — giam 62%. Xe NGT dang rat bat on: 15/07 (843K) → 16/07 (388K) → 17/07 (915K) → 18/07 (350K). Can co chien luoc on dinh cho kenh nay.

🟡 09-11h la diem sang
594K voi 6 don (TB 99K/don) — tot bat ngo cho khung sang. 11-13h van la gio vang (915K). 07-09h chi 1 don 50K — dat cau hoi: co nen mo som 8h khong?

🟢 DE XUAT HANH DONG
1. GAP: Tang cuong keo khach thu 6 — khung 17-19h co TB/don cao (132K) nhung chi 3 don. Chay flash sale hoac khuyen mai gio thap diem.
2. VUA: On dinh Xe NGT — xem xet vi tri ban, gio ban, hoac combo de tang to.
3. DAI: Nghien cuu mo cua som 7h thay vi 8h — 07-09h dang rat yeu (1 don).
4. Day manh ShopeeFood — hom nay chi 6 don/9 to, con du dia tang len 15-18 don.
5. Theo doi KPI 625 — can them it nhat 3 to/ngay de hoa von. Muc tieu: 70 to/ngay.