Bao Cao Chu Map

DASHBOARD TONG QUAN

Tong Doanh Thu

4.400K

quan + xe NGT

Doanh Thu Quan

3.470K

44 don - 70 to

XE Ngo Gia Tu

915K

~21 to, net

Tong So To

Quan 70 + Xe 21

Hoa Von GD1

+5 to

Can 86, co 91

Binh Quan/Don

78.9K

44 don quan

SO SANH 5 NGAY GAN NHAT

Ngay	Doanh thu	To chinh	Don	Xe NGT	Xu huong
13/07 (T2)	3.148K	64	43	~450K	On dinh
14/07 (T3)	3.416K	66	44	~385K	+8.5%
15/07 (T4)	3.353K	61	46	~843K	-1.8%
16/07 (T5)	2.414K	~50	31	~388K	-28%
17/07 (T6)	3.470K	70	44	915K	+44%

Phuc hoi an tuong sau ngay thap 16/07. To tang tu ~50 len 70 (+40%). Xe NGT dot bien 915K. Tong to he thong 91 -- vuot KPI hoa von 86 to!

DOANH THU THEO KHUNG GIO (QUAN)

164K

7-9h

302K

9-11h

1.146K

11-13h

757K

13-17h

302K

17-19h

799K

19-22h

Khung gio	Doanh thu	Don	TB/don	Danh gia
07-09h	164K	3	55K	Sang thap
09-11h	302K	4	75K	Trung binh
11-13h	1.146K	11	104K	GIO VANG
13-17h	757K	11	69K	Chieu tot
17-19h	302K	6	50K	Yeu nhat
19-22h	799K	9	89K	Manh #2

11-13h chiem 33% doanh thu -- gio cao diem tuyet doi. 17-19h yeu nhat (302K, 6 don) -- can chien luoc keo khach gio nay.

CO CAU BAN HANG -- 116 SP

San pham	SL	Doanh thu	% DT
BBH Truyen Thong (To)	33	1.328K	37.5%
BBH Day Du (To)	19	950K	26.8%
BBH Dac Biet (To)	10	615K	17.4%
BBH Bap Bo Tai Lan (To)	7	365K	10.3%
BBH Gio Dac Biet (To)	1	65K	1.8%
--> Tong To	70	3.323K	94%
Bia/Tra Da (Ly)	29	58K	1.6%
Nuoc Sam (Chai)	7	73K	2.1%
Nuoc khac	10	86K	2.4%
TONG CONG	116	3.540K	100%

Co cau to: Truyen Thong 47% --> Day Du 27% --> Dac Biet 14% --> Bap Bo 10% --> Gio DB 1%. To mix 4 loai chinh chiem 94% doanh thu. Nuoc/topping chi 6%.

XE CC NGO GIA TU

Khoan	Gia tri	Ghi chu
Thu TTM000010	+720.000d	Mr Dinh -- 16 to (~45K/to)
Thu TTM000011	+210.000d	Mr Dinh -- ~5 to
Chi CTM000141	-15.000d	Chi Ngo Gia Tu
Lai rong Xe NGT	915.000d	~21 to \| VUOT KPI 3 to

Xe NGT hom nay dot bien 915K (~21 to), VUOT KPI 18 to. So voi 16/07 (388K) tang gap 2.4 lan. To TB ~44K -- hop ly voi mix Truyen Thong (40K) + Dac Biet (50K).

CO CAU THANH TOAN (QUAN)

Kenh	Don	Doanh thu	%
Tien Mat	21	1.435K	41%
Chuyen Khoan	23	2.035K	59%
Tong	44	3.470K	100%

CK vuot TM (59% vs 41%) -- xu huong on dinh. ShopeeFood: 12 don, 1.520K doanh thu (da tinh vao tong), phi apps ~70K.

LO/LAI HE THONG -- 17/07

Khoan	625 CMT8	Xe NGT	Tong
Doanh thu thuc	3.470K	915K	4.385K
CP co dinh/ngay	1.751K	426K	2.177K
LNG (to x gia)	1.800K	499K	2.299K
Tong chi phi	3.551K	925K	4.476K
Lai / Lo	-81K	-10K	-91K

GAN HOA VON -- chi lo ~91K

Cai thien cuc lon tu -898K (16/07). Neu cu ban the nay --> lo chi ~2.7 trieu/thang

NHAN DINH & DE XUAT

Tong 91 to -- VUOT KPI hoa von GD1 (86 to)
625: 70/68 to --> vuot 2 to. Xe NGT: 21/18 to --> vuot 3 to. Day la ngay hiem hoi ca 2 kenh cung vuot KPI. Tong DT he thong 4.385K -- cao nhat tuan!

GAN HOA VON: chi lo ~91K hom nay
CP 625 = 1.751K + LNG 1.800K = 3.551K, DT 3.470K --> lo 81K. CP Xe = 426K + LNG 499K = 925K, DT 915K --> lo 10K. So voi 16/07 (-898K) cai thien 10 lan!

Co cau to: Truyen Thong chiem 47%
TT 33 to -- ap dao. Day Du 19 to (27%), Dac Biet 10 to (14%). Ti le nay phu hop KPI mix: TT cao nhat vi gia thap nhat (40K). BBH Gio Dac Biet moi chi ban 1 to --> can day them.

CANH BAO: 17-19h van la tu huyet
Chi 302K voi 6 don (TB 50K/don) -- thap nhat ngay. 3 ngay lien tiep khung nay duoi 350K. Can chien luoc rieng: giam gia gio thap diem hoac day manh quang cao khung 17-19h.

DE XUAT HANH DONG
1. Tan dung da phuc hoi -- duy tri chat luong + dich vu tot.
2. Day Xe NGT manh hon vao cuoi tuan (T7-CN khach dong).
3. Chay khuyen mai khung 17-19h: "Mua 2 to tang tra da".
4. Theo doi BBH Gio Dac Biet -- neu khong ban duoc sau 1 tuan, xem xet dieu chinh.